MICHAELA FENGSTAD

Writing about life as it happens, trends in career development and new inspiration

Tag: Card reader

One More Time: Target and Customize Your Job Search

Looking for a job is hard work and writing or updating the resume for most of us is a daunting task that overwhelms and frustrates even the best writers at times.

I believe in targeted resumes, and although you can find more comprehensive and complicated explanations of this term on the net, I always tell my clients that a resume is nothing else than a reply, an answer to a question or even better an offer to a demand. Let’s see the following example: it is winter time and it is not too late to go for your flu shot. You assume the pharmacy or the doctor’s office would have a stock of flu vaccines around this time of the year for obvious reasons. To your surprise, they don’t have the flu shots but they offer you a quite impressive assortment of vaccines for tropical diseases. Hmmm… You are impressed, all right, but they did not address or solve your issue in any way. This is when you go to the next pharmacy that will hopefully answer your demand. Now, replace your person with the business in need of a particular qualification and the pharmacies with the job seekers. The ones that will address the requirements in the particular job posting will get the recruiter’s attention while the others will definitely land into the “NO” pile.

It is easier to preach “targeting” than to put it in practice, especially when using popular sites like LinkedIn. I use LinkedIn and I think it adds value to other aspects of our professional life and even to some parts of a job search. Unfortunately it works against the concept of “targeted” anything. Let me explain. As you all know, on LinkedIn there is only one profile that you can show the world and attract potential employers with. The problem here is that even when you target one specific job with one specific job title, the job descriptions coming from different companies are extremely diverse. Each company has their unique needs, their own organization chart and their own interpretation of a position.
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Business Card Reader

We all have piles and piles of business cards all over the office. Personally, I hate seeing so much paper wasted away. Let’s face it: how many of you really take the time to organize the business cards? My husband is the worst of all: every day he comes back home with a pocket full of them and he drops them nonchalantly on the night stand or dresser.

Looking for a way to solve this problem I found a few great applications for the iPhone users. They are all easy to use and let me assure you that it takes a couple of minutes off your time but saves hours. You simply scan the business card, and they will import the card information directly to your address book.

There are a few applications of this kind in the App Store with prices raging from $0.00 to $6.50 or so. As they work on the same idea, I guess it is a matter of preference which one to choose. Word of advice: as they are all developed in the States, some of them have troubles with the Canadian addresses so before downloading one, make sure they can import the Canadian – or other than American address properly!

iPhone Screenshots

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