MICHAELA FENGSTAD

Writing about life as it happens, trends in career development and new inspiration

Tag: business casual

One More Time: Target and Customize Your Job Search

Looking for a job is hard work and writing or updating the resume for most of us is a daunting task that overwhelms and frustrates even the best writers at times.

I believe in targeted resumes, and although you can find more comprehensive and complicated explanations of this term on the net, I always tell my clients that a resume is nothing else than a reply, an answer to a question or even better an offer to a demand. Let’s see the following example: it is winter time and it is not too late to go for your flu shot. You assume the pharmacy or the doctor’s office would have a stock of flu vaccines around this time of the year for obvious reasons. To your surprise, they don’t have the flu shots but they offer you a quite impressive assortment of vaccines for tropical diseases. Hmmm… You are impressed, all right, but they did not address or solve your issue in any way. This is when you go to the next pharmacy that will hopefully answer your demand. Now, replace your person with the business in need of a particular qualification and the pharmacies with the job seekers. The ones that will address the requirements in the particular job posting will get the recruiter’s attention while the others will definitely land into the “NO” pile.

It is easier to preach “targeting” than to put it in practice, especially when using popular sites like LinkedIn. I use LinkedIn and I think it adds value to other aspects of our professional life and even to some parts of a job search. Unfortunately it works against the concept of “targeted” anything. Let me explain. As you all know, on LinkedIn there is only one profile that you can show the world and attract potential employers with. The problem here is that even when you target one specific job with one specific job title, the job descriptions coming from different companies are extremely diverse. Each company has their unique needs, their own organization chart and their own interpretation of a position.
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Casual Friday – 3 Rules

How do you dress for a casual Friday in your workplace? I have been thinking about this for a while now and the only clear idea is there are no clear rules. Every company seems to have their own understanding of casual Fridays. The truth is though that, at least in Canada, and Vancouver specifically, the Fridays are not that much different than the rest of the week.

I am a believer in formal(ish) attire. It is a sign of respect and class. I really don’t care if your clothes come from the most expensive boutique in town. If they look frumpy on you or don’t cover all the essential parts of your body, please don’t wear them at work. Take Catherine Middleton’s example: on a moderate budget (for her rank and income), she manages to be classy, function appropriate and fashionable.

 


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