English for Personal Branding
There was a time, not too long ago, when men and women were putting a lot more effort in the way they looked. Men used to wear suits and ties almost everywhere and women preferred skirts and beautiful dresses. Times have changed, and we are way more laid back and casual in the way we present ourselves. Formal appearance is not that much of a concern and I have witnessed teachers wearing yoga and track suit pants, clients that think there is nothing wrong with wearing jeans to interviews and colleagues that wear flip flops and shorts to meetings. There is nothing wrong with this casual approach to clothes other than the fact that not much has changed in the way people judge and form a first opinion when meeting new people.
Image consultants and career experts agree that it takes an interviewer about 30 seconds to make a first impression about a candidate. Dressing appropriately and wearing the outfit with confidence increase your chances of getting hired. The most controversial piece of clothing for men tends to be the mighty tie. Steve Jobs never wore one and Sir Richard Branson thinks that ties kill creativity while the editors of GQ magazine, stated “when you’re sporting a tie, you can pretty much stroll in anywhere you want; it’s like an Admirals Club card that you wear on the outside. Whether you’re suiting up for the office or laying out a look for the evening, a tie allows you to pull together the disparate elements of your wardrobe with a touch of texture or complementary color.”
At this point you are wondering what would appearance have to do with English and personal branding? Proper English with correct grammar and punctuation is the outfit for your “on paper” persona. The recruiters, the hiring managers will make that 30 seconds judgment based on your resume and LinkedIn profile. The best way to get noticed, or for your name to be kept in the potential winning candidates bag is to wrap your profile in the best outfit possible. The Internet abounds with articles on the most common grammar mistakes and typos that you need to avoid at all costs. I will not dwell on them. I will touch only on the TIE you might want to pay extra attention to when writing your profile.
Tautology is a figure of speech and the way of expressing the same thing using two or more different words with the same or almost same meaning. It can be used to emphasize a concept but more often than not it is used in the wrong way and becomes a needless and annoying repetition of the same fact or thing. Very close to pleonasms, tautologies are a real turn off for any hiring manager. Before even getting to your skills and experience, their first impression is that you lack the basic ability to write and edit your work. In a global workplace, where business is often conducted through emails, having strong English skills has become a basic requirement for any job. The examples below were gathered from LinkedIn profiles:
- Internal Intranet (Intranet is an internal network)
- I saved $10,000 dollars on the project
- A brief summary of achievements
- A necessary requirement of the job
- Drafted wills and testaments
- Absolutely necessary
- And etc.
- CAD design (Computer-Aided Design design)
- Helped the parties enter into a contract
- Sills previously listed above
Have you ever heard of the term illeism? Do you remember The Jimmy episode of Seinfeld? “Hands off Jimmy!” “Don’t touch Jimmy!”, says Jimmy. “Illeism is another figure of speech, and it denotes the habit of referring to oneself in the third person. In an interview with The Guardian, Pelé, the famous soccer player said: “I think of Pelé as a gift of God. We have billions of billions of people in the world, and we have one Beethoven, one Bach, one Michelangelo, one Pelé. That is the gift of God.” You get the idea now! We all, at times, have fallen in the habit of using it: “Give mommy a good night kiss!” or “Daddy’s busy now, go play with your brothers!” I would like to think we all grew out of it. I think that once you move on from watching Elmo, you should stop talking about yourself in the 3rd person. In psychology, illeism has been linked to narcissistic behaviours and in a business environment narcissists don’t make good team players. Psychology aside, let’s just say it rubs people the wrong way. My first question when I read a resume or a LinkedIn profile written in the 3rd person is who actually wrote this document? Was it the owner or a third party? It confuses me in regards to whom I should address my questions to and it creates an unnecessary barrier in the communication flow. One of the important objectives when writing a resume or a LinkedIn profile is a direct, honest approach that attracts recruiters and hiring managers.
The use of ellipsis on resumes baffles me. I am killing it today with all these smug words! Ellipsis is nothing else but the nerdy word for those three dots that we use but not sure where and why. It is very simple: they can be used in two instances. First and most common use is to replace text in a quote. Let’s consider this full quote from Arthur Miller Biography by Rachel Galvin: “In his writing and in his role in public life, Miller articulates his profound political and moral convictions.” I find the sentence a bit too long and having too many distractions from the simple idea I need to convey. I will use the ellipsis to simplify it and yet keep the integrity of the quote. “In his writing … Miller articulates his … convictions.” The second use of these three dots is in creative writing to express hesitation, a long pause, uncertainty or even a change of moods. (See also The Blue Book of Grammar and Punctuation by Jane Straus) For example: I… don’t know… I think… I … must have… turned off the stove. A resume is or should be unique presenting your skills, your experience, and your knowledge. Unless you are quoting from your work, you should never use an ellipsis. As for the second use, I don’t need to explain anything anymore! Managers need employees that can take decisions in a timely manner, with little to no hesitation and pretty stable from an emotional point of view.
The devil is in the details! The same way a tie can ruin or enhance a perfectly tailored suit, paying attention to the proper use of grammar concepts like T(tautology), I(lleism) and E(llipsis) can ruin your chances to an interview or advance your career with little effort. There are no short cuts or easy ways in writing for career advancement. The better you become, the closer you get to your dreams!